How To Create A Colour Scheme For Your Brand?

When you are designing your brand, it can be tough to figuring out what colours you want to use for your brand. 

For someone people creating a colour scheme can be tough as they don't understand the components which go in to create a colour scheme. Also, they don't have a process of how to create colour schemes which reflect them and their brand.  

I have created this blog post to show you the 4 simple steps to creating a colour scheme you love. 

What to include:  

There are a couple things that are included in a colour scheme.  First of all, you should around 3-4 colours, if you have any more it tends to get to much and looks horribly designed with too much goes on. 

  • Main colour: This will be your primary focus in your colour scheme
  • Tints and Shades: If you add black or white to a colour to get a different shade of that same colour.
  • Complementary Colour: You want a pop of colour in your colour scheme. To show this, you will pick the opposite side of the color wheel.

Choosing a colour you feel represents your brand

When you are showing your main colour focus for your brand it can be tough to figure out what colours to use. You want to use colours you like and you feel go well with your brand itself. 

To figure out these colours, many designers use colour psychology. It allows you to figure out what colours go with what you want to your brand impact on your readers. 

First, you are going to solve a questions to figure out what goes well with your brand.  

  • What do you want your customers to feel?
  • If your brand was an item in your closet, what would it be? ( A cozy sweater, a professional blazer, etc) 
  • Give me 5 words which best describe your brand.

Colour psychology: 

Red: This colour is a powerful color which is known for drawing in attention.

Passion + Love + Powerful + Strength + Dangerous 

Pink: This colour is a feminine colour with a delicate touch.

Love + Feminine + Soft + Sweet + Style + Beauty

Orange: This colour gives out energy with a friendly appeal. It is quite fun and playful.

Friendly + Playful + Happy + Positive

Yellow: It is a colour for happiness. It represents cheerfulness and play.

Bright + Fun + Cheerful + Friendly + Happiness + Sunshine + Warmth

Green:  It is a calm colour which represents nature and the earth.

Calm + Earth + Nature + Positive + Eco Friendly 

Blue: This colour represents trust and loyalty. It works really well with social media and big companies. 

Trust + Loyalty + Calmness + Success + Confidence + Calming

Purple: Represents royalty and luxury.

Royalty + Luxury + Wealthy +  Mystery + Feminine 

Black: This colour represents elegance, power and  sophistication. 

Authority + Elegance + Power +  Sophistication + Bold + Classic 


Well, that wraps up this epic blog post. I hope you now understand the basics of color psychology and the where to use them.  

Shazeen Kamran